How to succeed in employer marketing
1. How to succeed in employer marketing
2. Forget the students. Remember the employer.
3. Case: Lancaster University
4. Target your marketing and communication. Know your target group.
5. Productize your services.
6. Case 1: Cultural coaching
7. Case 2: Murjottelu
8. Case 3: Rotterdam
9. Simplify and target your messages.
10. Example 1
11. Choose the appropriate channels and devices
12. Social media and electronic channels
13. Media visibility
14. Personal communication and participation
15. Brochures and other materials
16. Be involved, get inspired, and work in cooperation
17: Marketing plans: VALOA project’s informative events as an example
Marketing planning form